When you first step into the impressive world of Salesforce, definitions that are new for you will appear. Understanding them in depth is essential to fully exploit all their functionalities. We have summarized the most commonly used Salesforce terminology for you, which will help you at the beginning of your experience.
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AppExchange is Salesforce’s online marketplace from where you can download and install more than 4.000 solutions for your organization. Check out our guide to quickly discover what you can find there, how it works and what are its main advantages.
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The fascinating world of Salesforce presents before you two powerful and efficient products: Pardot (Marketing Cloud Account Engagement) and Marketing Cloud. Even though they have common functionalities, great versatility and customization capacity, they were designed to satisfy different needs.
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Salesforce offers 5 editions: Essentials, Professional, Enterprise, Unlimited, and Developer that have similarities, but differ in functionality and price. If you want to make a successful selection, we offer you the information you need considering the organization type in which they are used, the updates and the limitations they present.
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If you don’t know how Sales Cloud and Service Cloud can complement each other to attract and retain customers, you will hardly be able to use them to the fullest. You will be surprised to know how they cover the sales cycle of a product or service taking into account its characteristics, benefits and main differences.
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Aside from Sales Cloud, Service Cloud, and Marketing Cloud, Salesforce also has a product designed specifically for nonprofit organizations – Nonprofit Cloud. Salesforce’s Nonprofit Cloud has revolutionized the way nonprofits support their causes and handle their data. It’s designed to help organizations better execute their mission and measure their impact. In this post, we’ll go […]
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So we’ve talked about Salesforce’s Sales Cloud, Service Cloud, Marketing Cloud, and Community Cloud products. Now it’s time for the extraordinary Pardot. Pardot is a marketing automation platform similar to Marketing Cloud except it’s designed specifically for B2B contexts. It’s built with ease of use in mind, but it doesn’t come at the cost of […]
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What if you can give your customers one place to find information about your company and their data, manage documents, cases and claims? Well, you can with Salesforce Community Cloud. Community Cloud enables you to extend your Salesforce CRM data and connect to your customers like never before. Best of all, it’s highly flexible for […]
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SkyPlanner Marketing Cloud is a cloud-based platform for marketing automation that enables businesses to effectively create, manage, and optimize campaigns. It offers tools for content management, audience segmentation, campaign automation, results monitoring, and customization of the customer experience through different channels.
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Service Cloud is a comprehensive, cloud-based platform for customer service and support. It facilitates the management of customer cases and requests, through the automation of service processes, a knowledge base, as well as AI-based predictions and recommendations. It focuses on optimizing interaction and problem solving in real time.
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