So you’ve googled Salesforce to find out what it’s all about and might have realized it has a LOT to offer. Where do you even start? Well, we created this cheat sheet for beginners like you to guide you through it all.
AppExchange is Salesforce’s online marketplace from where you can download and install more than 4.000 solutions for your organization. Check out our guide to quickly discover what you can find there, how it works and what are its main advantages.
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If you got here, it is because you have made the right decision; you have taken a step forward and decided to invest in marketing automation. The fascinating world of Salesforce presents before you two powerful and efficient products: Pardot and Marketing Cloud that, well implemented, will guide your marketing efforts to success.
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Salesforce offers 5 editions: Essentials, Professional, Enterprise, Unlimited, and Developer that have similarities, but differ in functionality and price. If you want to make a successful selection, we offer you the information you need considering the organization type in which they are used, the updates and the limitations they present.
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If you don’t know how Sales Cloud and Service Cloud can complement each other to attract and retain customers, you will hardly be able to use them to the fullest. You will be surprised to know how they cover the sales cycle of a product or service taking into account its characteristics, benefits and main differences.
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In the first part of this article, we explain what marketing automation is and why its adoption is important. We also referred to the elements that you should consider before implementing it and when may be the right time to do it. So how then is this implementation to be carried out if you already have the conditions created? What Salesforce tools will allow you to do it? That is precisely what we will explain.
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The automation of routine tasks or processes always brings notable advantages: cost reduction, better use of time and increased productivity. Marketing automation brings these advantages to digital marketing through the use of software tools. There are many tools specially designed to optimize digital marketing strategies, and when they are correctly implemented, a direct impact on […]
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With information technology emergence, process automations have taken a significant rise in the business strategies of organizations to strengthen the direct link with their customers. Having your processes automated brings great benefits such as the reduction of execution times for tasks and the reduction of activities and costs, which allows it to be more profitable, […]
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Aside from Sales Cloud, Service Cloud, and Marketing Cloud, Salesforce also has a product designed specifically for nonprofit organizations – Nonprofit Cloud. Salesforce’s Nonprofit Cloud has revolutionized the way nonprofits support their causes and handle their data. It’s designed to help organizations better execute their mission and measure their impact. In this post, we’ll go […]
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So we’ve talked about Salesforce’s Sales Cloud, Service Cloud, Marketing Cloud, and Community Cloud products. Now it’s time for the extraordinary Pardot. Pardot is a marketing automation platform similar to Marketing Cloud except it’s designed specifically for B2B contexts. It’s built with ease of use in mind, but it doesn’t come at the cost of […]
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What if you can give your customers one place to find information about your company and their data, manage documents, cases and claims? Well, you can with Salesforce Community Cloud. Community Cloud enables you to extend your Salesforce CRM data and connect to your customers like never before. Best of all, it’s highly flexible for […]
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