The launch of the Einstein 1 Platform was one of the most exciting announcements made by Salesforce at Dreamforce 2023. Data Cloud and Einstein AI are natively integrated in Einstein 1. This powerful computing platform aims to boost business productivity and provide reliable experiences based on CRM and AI data.
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Salesforce Einstein GPT is a fully functional suite of solutions integrated with generative Artificial Intelligence technology. Your users will be able to generate content created by AI in natural language and in a very easy and fast way. Einstein GPT is the world’s first generative AI tool for CRM.
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Sales Cloud Einstein uses artificial intelligence to help sales teams increase their productivity; therefore allowing teams to sell more effectively. It can also quickly identify patterns, analyze customer data, and deliver predictive and prescriptive insights so that businesses can make faster, smarter decisions with every customer.
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Salesforce Einstein Bots are chatbots whose main goal is to interact with customers quickly and accurately, without the need for a human agent. To do this, they send messages, ask questions and perform actions according to the rules defined by each organization. A bot can participate in any messaging channel, speak multiple languages, select tones, and automate the organization’s most frequent requests, integrating with your data in Salesforce.
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Einstein Next Best Action is an out-of-the-box solution that makes immediate best actions available to agents and customers. It works as a recommendation engine based on big data that, through predictive analysis, promotes a dynamic workflow in order to correctly maintain the customer pipeline.
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Einstein Relationship Insights or ERI is an automated research assistant powered by AI. It works as a desktop plugin, with a browser extension, that explores disparate data from multiple sources to reveal relevant insights that can help close deals faster. It is an ideal example of how AI can work alongside sales agents and not instead of them.
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Einstein Lead Scoring helps you create a predictive lead scoring model tailored to your company’s characteristics. It’s easier, faster, and more accurate than other rule-based lead qualification approaches. Einstein uses data science and machine learning to identify your company’s lead conversion patterns.
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Service Cloud Einstein is a Salesforce solution that combines artificial intelligence (AI), CRM data and assisted processes with analytics to optimize the customer experience. It provides service agents with all the information necessary to supply timely responses to situations, it makes predictive responses, recommendations, and automates actions, representing a qualitative leap in customer service optimization.
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Salesforce Einstein is an integrated set of technologies that brings the power of artificial intelligence to all Salesforce cloud products. Why should you use it in your business? What characteristics make it a very useful tool? We will answer these questions as we continue through this article.
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