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The decision to hire Salesforce Managed Services or a full-time internal team will depend on the aspects and specific situation of your company. In many cases, it is ideal to combine the professionalism of a Salesforce consultant with the experience that your company has on the business logic of its clients.

For companies using Salesforce, the level of adoption of the platform is an important indicator. To evaluate adoption, there are several metrics that serve to measure quantity, quality and efficiency of the process. In practice, they range from the number of times someone logs in to how seriously you take filling in the fields.

Salesforce Manufacturing Cloud is a solution designed for manufacturing companies, especially in the discrete sector. This technology manages to integrate all the processes of the production chain, from the planning itself for the purchase of raw materials, going through production, sales, marketing, finance, and all the way to the final distribution of the merchandise.

If you got here it is because you have made the right decision; to take a step forward and invest in marketing automation. The fascinating world of Salesforce presents before you two powerful and efficient products: Pardot (Marketing Cloud Account Engagement) and Marketing Cloud. Even though they have common functionalities, great versatility and customization capacity, they were designed to satisfy different needs.