Marketing Cloud Account Engagement, formerly Pardot, is a Salesforce marketing automation platform for B2B businesses. Its integration with the CRM improves the bridge between marketing and sales, allowing the creation of personalized experiences for customers at each stage of the purchase process. It offers detailed analysis to adjust strategies and improve efficiency and ROI.
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Sales Cloud Einstein uses artificial intelligence to help sales teams increase their productivity; therefore allowing teams to sell more effectively. It can also quickly identify patterns, analyze customer data, and deliver predictive and prescriptive insights so that businesses can make faster, smarter decisions with every customer.
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Salesforce High Velocity Sales is a Sales Cloud solution designed to accelerate and improve the sales process. The name of this solution is being changed to Sales Engagement. This rebranding is intended to bundle the High Velocity Sales tools with other Salesforce marketing and service tools.
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B2B SMEs have not been immune to the growing digitization of the modern day, such as the automation of routine activities of daily life and the growing role of the Internet. All of this has fueled the evolution of traditional marketing and has changed the way marketers and sales reps in B2B companies get things done.
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Datorama Reports for Marketing Cloud, now called Intelligence Reports for Engagement, is a tool for generating, visualizing, and sharing in-depth analysis of marketing campaign data. It affects the optimization of the performance of each campaign and increases customer engagement.
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A Data Management Platform or DMP is a technological solution that is responsible for the comprehensive management of user data. It is a software as a service (SaaS) platform that collects, stores, organizes and centralizes data from different sources. Then, it processes the data and performs the pertinent analysis, until it returns a database segmented by audiences.
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Datorama, now Marketing Cloud Intelligence, is an AI-powered platform that brings together multiple solutions that allow the marketing team to integrate all their data, KPIs, channels, and platforms into a single source of information. In addition, it facilitates visualization, data analysis and report creation, thus optimizing work in this area.
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Salesforce CRM has great solutions for the Marketing department. Its Marketing Cloud platform is capable of supporting many fundamental marketing processes that, in the medium term, positively impact sales. Plus, it seamlessly integrates with both B2B and B2C businesses.
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Salesforce Engage is a relatively simple add-on to simultaneously manage the technological capabilities of Pardot and Salesforce. It is part of the marketing philosophy focused on creating holistic, omnichannel, and integrated customer experiences. In this scenario, Salesforce Engage bridges the gap between the marketing and sales teams.
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Salesforce CDP is a suite of packaged software solutions designed to collect and combine customer data from all sources to create complete, unified customer profiles. Now with Salesforce CDP you take full advantage of the capabilities of the software, combined with the potential of the customer relationship manager.
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