Sales & Marketing

How can Salesforce help marketing

How Can Salesforce Help Your Marketing Team?

Salesforce CRM has great solutions for the Marketing department. Its Marketing Cloud platform is capable of supporting many fundamental marketing processes that, in the medium term, positively impact sales. Plus, it seamlessly integrates with both B2B and B2C businesses.

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Salesforce Engage: Ideal Link Between Marketing and Sales

Salesforce Engage is a relatively simple add-on to simultaneously manage the technological capabilities of Pardot and Salesforce. It is part of the marketing philosophy focused on creating holistic, omnichannel, and integrated customer experiences. In this scenario, Salesforce Engage bridges the gap between the marketing and sales teams.

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7 Benefits of Using Salesforce CDP

Salesforce CDP is a suite of packaged software solutions designed to collect and combine customer data from all sources to create complete, unified customer profiles. Now with Salesforce CDP you take full advantage of the capabilities of the software, combined with the potential of the customer relationship manager.

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CDP vs. CRM, which one fits your business needs?

CRMs and CDPs are two similar technologies that have emerged in the business world to collect, process, and manage customer data. However, each one has a different purpose that has a noticeable effect on the final result. What are they? What differentiates them? Which one is the most suitable for your business? In this article, we provide you with all the necessary information so you can decide.

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What is a CDP

What is a CDP and Why Use it in Your Company?

CDP -Customer Data Platform- establish a new marketing paradigm, now based on data and customer-centricity. They are basically a set of packaged software solutions designed to collect and combine customer data from all sources and finally create complete and unified profiles of each client.

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How to Get the Sales Team to Use Salesforce

Salesforce is a strategic tool for the growth and evolution of companies, but if it is not used to its maximum capability, it may lose its value. How to get the sales team to use Salesforce can become a real headache if you don’t know how to manage it well.

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Pardot vs Marketing Cloud. How to choose wisely?

If you got here, it is because you have made the right decision; you have taken a step forward and decided to invest in marketing automation. The fascinating world of Salesforce presents before you two powerful and efficient products: Pardot and Marketing Cloud that, well implemented, will guide your marketing efforts to success.

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Marketing Automation: pillars for its implementation (II)

In the first part of this article, we explain what marketing automation is and why its adoption is important. We also referred to the elements that you should consider before implementing it and when may be the right time to do it. So how then is this implementation to be carried out if you already have the conditions created? What Salesforce tools will allow you to do it? That is precisely what we will explain.

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Marketing Automation Pillars

Marketing Automation: pillars for its implementation (I)

With information technology emergence, process automations have taken a significant rise in the business strategies of organizations to strengthen the direct link with their customers. Having your processes automated brings great benefits such as the reduction of execution times for tasks and the reduction of activities and costs, which allows it to be more profitable, […]

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Five stars on customer satisfaction and Salesforce appexchange ratings.

"Excellent Consultants. During the training I received by the SkyPlanner team, I was lucky to better understand the powerful capabilities of Salesforce.com. They were very effective, straight-to-the-point, and with a solid knowledge of the CRM and the Force.com platform. Definitively they showed us how to streamline the business process within our company. Great group of people spreading valuable knowledge to make businesses grow. I highly recommend them."

Ramiro Allen — Chief Software Engineer @ TurboPay Limited

"Excellent partner! We have been working with SkyPlanner for almost one year now. It has been a pleasure working with their team. If it wasn't for them we would have not been able to go-live with our platform when we did. They understood our needs and were not only able to execute but guide us in our decisions. We continue using them for our on-going projects. They have a deep understanding of the overall platform. Their team is always ready, willing and able to help."

Ivan de Moya — VP Innovation Technology @ SunStreet

"SkyPlanner was professional, creative, reliable and extremely accommodating. From the onset of the project, it was clear that we had found the right partner. Our project was complex and every time we hit a roadblock, SkyPlanner was helpful in identifying and implementing a solution. Jorge Fernandez [SkyPlanner's Co-Founder & Managing Director] was our primary contact and we cannot say enough about what an asset he was in bringing our project to resolution."

Ryan Borcherds — Marketing @ Deliver Lean

"On time, on budget, great quality on every project. Whenever I get asked to recommend a Salesforce.com partner, I do not hesitate on my reply: Go with SkyPlanner. I had the privilege to have worked with many teams over the years, none have brought to the table the enthusiasm the SkyPlanner team has. This combined with their professionalism and expertise are the reasons I ONLY recommend one partner: SkyPlanner. In every project (and we have done many) they have consistently delivered on time and on budget with significantly superior quality."

Juan Meza — Strategic Business Development Director @ Sony Electronics Inc.

"Outstanding Service! Happy to have them as our partner! SkyPlanner is by far the most experienced and reliable Salesforce partner. We almost gave up on Salesforce thanks to our previous partner, fortunately we found SkyPlanner and they came to the rescue! They took their time to understand our needs and complexity of our organization. Highly talented, professional and dedicated team. I cannot stress enough how happy we are to have them as our partner and we look forward to continue building our relationship."

Nolan Pereira — Project Manager @ BLU Products

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