Datorama Reports for Marketing Cloud

With the imminent end of Marketing Cloud Discover reporting in April 2022, Datorama Reports was established as Salesforce’s new tool for Marketing Cloud reporting.

As part of Datorama, Reports provide a more robust and easier experience when viewing results. Similarly to Datorama (now Marketing Cloud Intelligence), Datorama Reports underwent a rebranding to Intelligence Reports for Engagement. Read on to find out everything you need to know about Datorama Reports.

What are Datorama Reports for Marketing Cloud?

Datorama Reports for Marketing Cloud, now called Intelligence Reports for Engagement, is a tool for generating, visualizing, and sharing in-depth analytics on email, push, and journey campaign data. It is worth noting that no data is shown at the subscriber or event level. This data, at the subscriber level, is used to generate the analysis of the entire campaign.

Datorama Reports show, for example, the number of emails or messages that were opened, delivered, or clicked on. The data shown are metrics added daily in such a way that it is possible to visualize the delivery and opening rate per day, for a period of 90 days. Since it operates on the basis of Datorama, these reports can connect all the data, therefore revealing critical information for the marketing team. In this way, it affects the optimization of the performance of each campaign and increases customer engagement.

Datorama Report Versions

Datorama Reports are available in two versions, one standard and one advanced. These are its characteristics:

  • Datorama Reports (now Intelligence Reports for Engagement): This standard version includes dashboards, pivot tables, and reports. It shows simple statistics and its reports are intuitive.
  • Datorama Reports Advanced (now Intelligence Reports for Engagement Advanced): This premium upgrade includes expanded capabilities for dashboards, pivot tables, reports, multi-channel apps, and query options. In addition, it incorporates more features and analysis to the standard version. It is available for an additional cost.
Feature Datorama Reports Datorama Reports Advanced
View built-in dashboards
Create and manage reports
Create and manage pivot tables
Create and customize dashboards
Create and manage calculated measurements and dimensions
Query granular data
View and install cross-channel apps

Main features of Datorama Reports


The tool has pre-built dashboards ready to use. They are intuitive and easy to manage through predefined filters. Through these dashboards, you can view engagement and delivery metrics such as open rate, clicks, bounces, unsubscribes, and more. With this information, your marketing team will be able to identify trends and anomalies quickly.

With the standard version, you can only access the dashboards already preconfigured in the tool, without the possibility of customizing them. However, with the premium advanced version, you can both create and customize these dashboards and access a library of over 60 widgets for creating and customizing dashboards specific to your business needs.

Pivot tables

This functionality allows data to be viewed from multiple perspectives. By selecting the dimensions (fields) and measures (metrics), you will be able to order and group large volumes of data adjusted to your needs through filters. You will be able to calculate and analyze data, make comparisons, as well as detect both patterns and trends. With pivot tables, you can also create custom reports with great flexibility in their structure.

Scheduled reports

Reports are an easy way to retrieve, visualize, and share in-depth analysis of your data. You can create reports from scratch or export a scheduled report from a dashboard or pivot table. You can easily share reports using Excel, CSV, and text formats, or opt for more visual representations such as PDF, PNG, and PowerPoint. Once the reports are created, they can be scheduled to be displayed at a specified time. These reports can be sent by any of the following methods: AzureBlob, email, FTP, FTPS, Google Drive, HDFS, SFTP, AWS – S3, and Google Cloud Storage.

Other features

Types of data elements: There are two types of data elements available in Datorama Reports: dimensions and measures.

  • Dimensions: qualitative (non-numeric) data that cannot be counted (campaign name, campaign ID)
  • Measures: quantitative (numerical) data that can be counted (the number of clicks, emails opened)

The advanced premium version allows you to create fields with calculated elements that optimize the monitoring of a campaign in your company. In addition, it allows you to create custom KPIs and data extracts using the Data Lake Query function.

Cross-channel Apps: Available only for the advanced premium version, Cross-channel apps allow data to be extracted from separate channels to connect, visualize, and cross-analyze the data. In other words, you can use ready-made applications to enrich the analysis with data from different channels.

Methods for sharing information: You can disseminate the information of the Datorama Reports in a fluid way and without interrupting the flow of work. Your marketing team can share dashboards and widgets via Slack, email, or as locally downloaded files. Moreover, you can schedule when to share the reports.

Undoubtedly, Datorama Reports, or better called Intelligence Reports for Engagement, represents an improvement over its predecessor, Marketing Cloud Discover. Want to take a closer look at this tool? At SkyPlanner, we can help you. Feel free to write to us at hello@theskyplanner.com.

Trusted by great companies.

From start-ups to Fortune 500s, we help businesses of all sizes get the most out of their Salesforce experience.

Green Building Initiative
Banco Sabadell
Norwegian Cruise Line
Larkin Community Hospital
Discovery Channel

What people are saying

Five starts

Five stars on customer satisfaction and Salesforce appexchange ratings.

"Excellent Consultants. During the training I received by the SkyPlanner team, I was lucky to better understand the powerful capabilities of Salesforce.com. They were very effective, straight-to-the-point, and with a solid knowledge of the CRM and the Force.com platform. Definitively they showed us how to streamline the business process within our company. Great group of people spreading valuable knowledge to make businesses grow. I highly recommend them."

Ramiro Allen — Chief Software Engineer @ TurboPay Limited

"Excellent partner! We have been working with SkyPlanner for almost one year now. It has been a pleasure working with their team. If it wasn't for them we would have not been able to go-live with our platform when we did. They understood our needs and were not only able to execute but guide us in our decisions. We continue using them for our on-going projects. They have a deep understanding of the overall platform. Their team is always ready, willing and able to help."

Ivan de Moya — VP Innovation Technology @ SunStreet

"SkyPlanner was professional, creative, reliable and extremely accommodating. From the onset of the project, it was clear that we had found the right partner. Our project was complex and every time we hit a roadblock, SkyPlanner was helpful in identifying and implementing a solution. Jorge Fernandez [SkyPlanner's Co-Founder & Managing Director] was our primary contact and we cannot say enough about what an asset he was in bringing our project to resolution."

Ryan Borcherds — Marketing @ Deliver Lean

"On time, on budget, great quality on every project. Whenever I get asked to recommend a Salesforce.com partner, I do not hesitate on my reply: Go with SkyPlanner. I had the privilege to have worked with many teams over the years, none have brought to the table the enthusiasm the SkyPlanner team has. This combined with their professionalism and expertise are the reasons I ONLY recommend one partner: SkyPlanner. In every project (and we have done many) they have consistently delivered on time and on budget with significantly superior quality."

Juan Meza — Strategic Business Development Director @ Sony Electronics Inc.

"Outstanding Service! Happy to have them as our partner! SkyPlanner is by far the most experienced and reliable Salesforce partner. We almost gave up on Salesforce thanks to our previous partner, fortunately we found SkyPlanner and they came to the rescue! They took their time to understand our needs and complexity of our organization. Highly talented, professional and dedicated team. I cannot stress enough how happy we are to have them as our partner and we look forward to continue building our relationship."

Nolan Pereira — Project Manager @ BLU Products

Go to top