Category: Artificial Intelligence


10 Ways to Use ChatGPT in Salesforce

ChatGPT is a chatbot built on top of the Open AI GPT – 3.5 family of large language models and learning techniques. It has been trained on a large amount of text from the Internet and has been optimized to perform natural language processing tasks. The Salesforce community has not been exempted from marveling at this technology, and there are many who wonder how ChatGPT can complement a CRM.

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Why Should You Adopt Customer Sentiment Analysis?

Customer sentiment analysis is an automated process aimed at discovering customer emotions when interacting with a company’s products and services. It works as a gauge that allows you to know how your customers feel about the brand by identifying general emotions in interactions at a specific moment in the customer journey.

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AI in CRM: a Powerful Combination

A CRM, by itself, is a powerful technology. However, when enhanced together with AI, they become the most powerful combination in the industry today. The volume of data generated daily has increased exponentially. Every 24 hours, a staggering 2.5 billion gigabytes of data are produced. Therefore, the role of AI becomes essential to parse through this large amount of data.

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