Trail Map for Salesforce Admin in Dreamforce 2023

Dreamforce 2023 is just around the corner! It arrives on September 12 at the Moscone Center, its usual headquarters in San Francisco. Surely you are as anxious as we are for the chance to live a true learning experience with more than 1,500 sessions to train, exchange and learn other points of view. Have you already planned your trail map during Dreamforce? Participating in such a big event without prior planning is a rookie mistake. You run the risk of not making the most of your time, getting lost in the center and not attending the best sessions according to your role.

Don’t worry! At SkyPlanner we are always here to help you. If you are an Administrator and you plan to attend Dreamforce 2023, we provide you with a trail map so you can get the most out of the event.

What you can’t miss at Dreamforce 2023

With its sights set on the AI + Data + CRM triad, this event will be full of talks, workshops and demos that will show those innovations with the greatest impact within the Salesforce ecosystem. Within this context, the Dreamforce Main Keynote must be followed with special attention on the morning of Tuesday, September 12. Here, Marc Benioff, CEO of Salesforce, and his special guests will be updating their audience and the world on the latest platform innovations.

We also suggest participating in the practical and interactive sessions, since there the details will be deepened and it will feel like onboarding an exploratory dimension. We especially recommend:

  • “Launch and Explore VS Code for Admins”: Visual Studio Code is a powerful tool that provides a streamlined environment for building, testing, and maintaining both applications and components on the platform.
  • “Debug and Fix Failed Flows”: This session focuses on exploring failures in Salesforce flows, identifying causes and showing effective solutions.
  • “Manage Data Quality Using Validation and Automation”: Interactive session aimed at optimizing the choice between validation and automation in data quality management, exploring practical scenarios.

Keep in mind that these sessions are held under the philosophy of “first come, first seated”. So we advise you to arrive early to grab a seat before they run out of space.

Finally, we cannot skip the session “Admin Preview: Winter ’24 Release Readiness Live”, on September 14. Keeping up with the biggest news in a new Salesforce release is always intriguing and valuable.

Those were some of our recommendations for Dreamforce. However, here we leave you a whole route that, as an administrator, you can optimize your participation until the last second.

Tuesday, September 12th Wednesday, September 13th Thursday, September 14th
“Best Practices for Driving Adoption and Managing Users”
  • Speakers:
    Lucie de Castrique, Senior Product Manager, Salesforce and Melissa Linenberger, Salesforce Lead Application Administrator, Ferguson Enterprises
  • Product:
    Sales Cloud, Salesforce Platform
  • Time:
    9:30 AM – 9:50 AM PDT
  • Place:
    Admin Theater (Trailblazer Forest, Moscone West)
“Empower Admins with Salesforce AI”
  • Speakers:
    Aleksandra Radovanovic, Senior Product Manager – Business Technology, Okta Inc.
  • Product:
    Salesforce Platform, Einstein
  • Time:
    9:00 AM – 9:40 AM PDT
  • Place:
    Room 3022 (Moscone West, Level 3)
“Preparing Your Org for an AI-Driven Future”
  • Speakers:
    Vanessa Grant, Associate Principal Consultant, Simplus and Tom Basset, Solution Architect, Trigg Digital
  • Product:
    Sales Cloud, Salesforce Platform, Service Cloud
  • Time:
    9:00 AM – 9:20 AM PDT
  • Place:
    Admin Theater (Trailblazer Forest, Moscone West)
“Dreamforce Main Keynote”
  • Speakers:
    Sanjna Parulekar, VP, Product Marketing, Salesforce and Clara Shih, CEO, Salesforce AI, Salesforce
  • Product:
    Einstein
  • Time:
    10:00 AM – 12:00 PM PDT
  • Place:
    Keynote Room (Moscone North, Hall F)
“Data Cloud for Admins”
  • Speakers:
    Rikke Hovgaard, Director Analytics Cloud, Salesforce and Skip Sauls, Senior Director of Product, Data Cloud, Salesforce
  • Product:
    Data Cloud
  • Time:
    10:00 AM – 10:20 AM PDT
  • Place:
    Data Cloud Theater (Moscone West, Level 2)
“Launch and Explore VS Code for Admins”
  • Speakers:
    Andres Perez, Senior Manager, Trailhead Academy Solution Architect Lead, Salesforce and Radoslava Radkova, Curriculum Development Manager, Salesforce
  • Product:
    Salesforce Platform
  • Time:
    9:30 AM – 11:00 AM PDT
  • Place:
    Salon 7 (Marriott, Yerba Buena Level)
“Secure your Data at Scale with Salesforce Data Cloud”
  • Speakers:
    Sri Srinivasan, Director, Security Compliance Customer Trust, Salesforce and Nochum Klein, Information Security Director, Salesforce
  • Product:
    Data Cloud
  • Time:
    1:00 PM – 1:40 PM PDT
  • Place:
    Room 3018 (Moscone West, Level 3)
“The Future of User Management for Admins”
  • Speakers:
    Michael Raymond, Senior Engineering Manager, Salesforce; Cheryl Feldman, Director, Product Management, Salesforce and Anubha Dubey, Sr. Manager, UX/UI, Salesforce
  • Product:
    Salesforce Platform
  • Time:
    10:30 AM – 11:10 AM PDT
  • Place:
    Room 3016 (Moscone West, Level 3)
“Manage Data Quality Using Validation and Automation”
  • Speakers:
    Caitlin Nguyen, Manager, Delivery Experience, Salesforce and Ramsubramani Elangovan, Principal Instructor, Salesforce
  • Product:
    Salesforce Platform
  • Time:
    11:30 AM – 12:30 PM PDT
  • Place:
    Salon 7 (Marriott, Yerba Buena Level)
“Evaluating Solutions as a New Admin”
  • Speakers:
    Dee Ervin, Salesforce Consultant / Enterprise Systems Manager, shesintech / Ethos Technologies
  • Product:
    Sales Cloud, Salesforce Platform
  • Time:
    2:00 PM – 2:20 PM PDT
  • Place:
    Admin Theater (Trailblazer Forest, Moscone West)
“Unlock New Possibilities with Generative AI”
  • Speakers:
    Ryan Powell, Managing Director, Global Innovation and AI Acceleration Hub Co-Lead, Accenture and Justice Reid, Senior Vice President, Salesforce
  • Product:
    Salesforce Platform
  • Time:
    11:30 AM – 12:10 PM PDT
  • Place:
    Room 2006 (Moscone West, Level 2)
“Admin Preview: Winter ’24 Release Readiness Live”
  • Speakers:
    Julie Thompson, Senior Director, Product Management, Salesforce; Cheryl Feldman, Director, Product Management, Salesforce; Jennifer Lee, Lead Admin Evangelist, Salesforce; Diana Jaffe, Senior Director, Product Management, Salesforce; Ella Marks, Senior Admin Marketing Manager, Salesforce and Larry Tung, Director, Product Management, Salesforce
  • Product:
    Salesforce Platform
  • Time:
    12:30 PM – 1:30 PM PDT
  • Place:
    Keynote Room (Moscone West, Level 2)
“5 Foundations of Successful Architecture Design”
  • Speakers:
    Susannah Plaisted, Lead Evangelist, Architect Relations, Salesforce and Jacqui Barnes, Director, Technical Product Management – Customer Success, Salesforce
  • Product:
    Sales Cloud, Service Cloud, Success Plans
  • Time:
    3:00 PM – 3:20 PM PDT
  • Place:
    Success Theater (Marriott, Yerba Buena Level)
“Data Done Right: Admin Playbook for Ensuring Data Quality”
  • Speakers:
    Monica Sandberg, Architect/Admin, EKIA/ PCFoy
  • Product:
    Salesforce Platform
  • Time:
    2:30 PM – 2:50 PM PDT
  • Place:
    Admin Theater (Trailblazer Forest, Moscone West)
“Einstein for Flows for Admins”
  • Speakers:
    Vera Serdiukova Director of Product Management, Salesforce AI Research, Salesforce; Ajaay Ravi Sr. Product Manager, Salesforce and Cesar Castro Senior Director, Product Management, Salesforce
  • Product:
    Einstein
  • Time:
    2:00 PM – 2:20 PM PDT
  • Place:
    Redwood Theater (MWest, Trailblazer Forest)
“Build Better Dashboards”
  • Speakers:
    Samantha Colvarro, Salesforce and Systems Administrator, Exponent PartnersSamantha Colvarro, Salesforce and Systems Administrator, Exponent Partners
  • Product:
    Salesforce Platform
  • Time:
    3:30 PM – 3:50 PM PDT
  • Place:
    Admin Theater (Trailblazer Forest, Moscone West)
“Debug and Fix Failed Flows”
  • Speakers:
    Caitlin Nguyen, Manager, Delivery Experience, Salesforce and Simon Connock, Principal Instructor, Salesforce
  • Product:
    Salesforce Platform
  • Time:
    3:00 PM – 4:30 PM PDT
  • Place:
    Salon 7 (Marriott, Yerba Buena Level)
“An Admin’s Guide to Salesforce Sharing and Security”
  • Speakers:
    Louise Lockie, MVP, Architect, Consultant, Independent
  • Product:
    Salesforce Platform
  • Time:
    3:00 PM – 3:20 PM PDT
  • Place:
    Admin Theater (Trailblazer Forest, Moscone West)

Dreamforce 2023 will be an event full of opportunities for Salesforce Admins. Packed with informative sessions, hands-on workshops, and inspiring presentations, this trail map will give you the chance to gain new insights, hone your skills, and connect with other platform professionals. Get ready for an exciting journey to success!

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