Resource Category: Sales and Marketing

Salesforce-Marketing-Cloud-Account-Engagement-EN

Essential Guide to Marketing Cloud Account Engagement

Marketing Cloud Account Engagement, formerly Pardot, is a Salesforce marketing automation platform for B2B businesses. Its integration with the CRM improves the bridge between marketing and sales, allowing the creation of personalized experiences for customers at each stage of the purchase process. It offers detailed analysis to adjust strategies and improve efficiency and ROI.

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Marketing Automation Pillars (II)-header

Introduction to Marketing Automation

Implementing marketing automation will help you optimize your time and resources, as well as improve the growth and productivity of your organization. Adopting this solution will facilitate the work on your strategies and the fulfillment of your objectives.

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