Marketing

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Pardot vs Marketing Cloud. How to choose wisely?

If you got here, it is because you have made the right decision; you have taken a step forward and decided to invest in marketing automation. The fascinating world of Salesforce presents before you two powerful and efficient products: Pardot and Marketing Cloud that, well implemented, will guide your marketing efforts to success.

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Marketing Automation: pillars for its implementation (II)

In the first part of this article, we explain what marketing automation is and why its adoption is important. We also referred to the elements that you should consider before implementing it and when may be the right time to do it. So how then is this implementation to be carried out if you already have the conditions created? What Salesforce tools will allow you to do it? That is precisely what we will explain.

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7 reasons to use marketing automation in B2B companies

The automation of routine tasks or processes always brings notable advantages: cost reduction, better use of time and increased productivity. Marketing automation brings these advantages to digital marketing through the use of software tools. There are many tools specially designed to optimize digital marketing strategies, and when they are correctly implemented, a direct impact on […]

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Marketing Automation Pillars

Marketing Automation: pillars for its implementation (I)

With information technology emergence, process automations have taken a significant rise in the business strategies of organizations to strengthen the direct link with their customers. Having your processes automated brings great benefits such as the reduction of execution times for tasks and the reduction of activities and costs, which allows it to be more profitable, […]

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Your Complete Guide to Pardot

So we’ve talked about Salesforce’s Sales Cloud, Service Cloud, Marketing Cloud, and Community Cloud products. Now it’s time for the extraordinary Pardot. Pardot is a marketing automation platform similar to Marketing Cloud except it’s designed specifically for B2B contexts. It’s built with ease of use in mind, but it doesn’t come at the cost of […]

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Your Complete Guide to Marketing Cloud

Imagine being able to skyrocket your marketing efforts without having to put in extra work and empower your marketing team to create more effective campaigns with better insights at hand. Say hello to Marketing Cloud, the world’s #1 marketing platform. In this post, we’re going to go through the ins and outs of Salesforce’s Marketing […]

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